Company News, New Products

Walgreens Boots Alliance Rolls Out CYO Color Collection

Line features 160 'hyper-functional' pieces.

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By: Christine Esposito

Editor-in-Chief

A new makeup line called CYOhas hit the market. The collection features 160 “hyper-functional, versatile pieces at a price point that encourages exploration and experimentation,” according to the brand, which was created by Walgreens Boots Alliance. With prices that range from $3.50 to $7.50,  CYO is exclusively available at select Walgreens and walgreens.com. The portfolio includes eye shadows that can be used wet or dry for different effects, highlighting creams that can be mixed or l...

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